Tershine Treasure Hunt

Tershine Treasure Hunt is a location-based mobile game launched across Sweden during Easter. Designed as a one-day, real-time interactive event, the game blended outdoor activity with digital gamification.

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Sweden’s leading automotive detailing and lifestyle brand focused on high-quality car care products and creative marketing engagement.

2x increase in user efficiency

Optimized workflows and intuitive design improvements doubled user efficiency in assessment completion, reducing friction and streamlining complex processes across the platform.

50% reduced time-to-market

A robust design system with reusable atomic components and Storybook integration accelerated development, ensured visual consistency, and reduced time-to-market by over 50%.

Industry recognition and market growth

Nominating the UX Design Award and boosting traffic and lead generation positioned Isora GRC as a leader in the GRC industry, recognized for its user-centric design.

Our Portfolio

Tershine Treasure Hunt: Blending Digital Gaming with Outdoor Exploration

Tershine Treasure Hunt is a location-based mobile game launched across Sweden during Easter. Designed as a one-day, real-time interactive event, the game blended outdoor activity with digital gamification.

Participants competed on Good Friday to locate over 600 hidden virtual and physical eggs using a live GPS map, with over SEK 125,000 worth of prizes at stake.

This project brought together gamified marketing and real-world exploration, increasing both foot traffic and brand engagement in a measurable and scalable way.

Client
SaltyCloudbulletTexas USA
Services
UI/UX DesignbulletWeb DevelopmentbulletApp Development
Technologies
ReactbulletReact Router DOMbulletTypeScriptbulletFlutter
Our Portfolio

Challenges & Solutions

CHALLENGE

  • Tershine needed to engage its audience in a memorable way during Easter.
  • Traditional marketing lacked real-time interactivity and user-driven excitement.
  • Limited methods for gamification and mobile-first brand experiences.
  • No mechanism for tracking real-time participation during campaigns.

SOLUTION

GPS-powered treasure hunt

Windstar created a real-time mobile treasure hunt across Sweden.

Engaging mini-game & rewards

Blended virtual and physical rewards with fun gameplay.

Live participation tracking

Enabled real-time data collection and participation heat maps.

Product-driven gamification

Seamlessly integrated Tershine products into the game mechanics.

Technology Stack

Powering the Tershine Experience

Our solution leveraged cutting-edge tools across game development, real-time data, mapping, and AR readiness to deliver a seamless, immersive experience.

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Unity
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FireBase
Project

Key project’s features

Our solution leveraged cutting-edge tools across game development, real-time data, mapping, and AR readiness to deliver a seamless, immersive experience.

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Flow Breakdown

Interaction Flow Timeline

See how users interact with the platform step-by-step.

Launch & Live Map

Players open the app to view a real-time map with hidden eggs placed across Sweden.

Real-World Navigation

GPS guides users to egg locations, encouraging outdoor movement and exploration.

Collecting Rewards

Virtual eggs: Tap to collect through the app. Physical eggs: Found on-site and scanned via in-app barcode reader.

Gloss Racer Mini-Game

A fun, tap-based driving game offering added entertainment between searches.

Admin Dashboard

Live analytics for organizers showing user activity, item claims, and performance tracking.

Admin Dashboard

Live analytics for organizers showing user activity, item claims, and performance tracking.

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